7-Eleven Malaysia: Gila-Gila with 7-Eleven

This case study describes how 7-Eleven Malaysia, the convenience store chain, created a year-long social campaign to reward consumers for creative participation with the brand, and helping to reposition it as young and engaging.

7-Eleven Malaysia: Gila-Gila with 7-Eleven

Brand: 7-Eleven MalaysiaAgency: Orion Social Media Malaysia

Introduction

Gila-Gila with 7-Eleven was an all-year long social media campaign that ran from 1st February 2015 until 31st January 2016 on 7-Eleven Malaysia's Facebook Page. There are 12 different themes throughout the campaign to make it interesting for the Facebook fans and attractive prizes to win at the end of each month.

Strategy

As one of the largest convenience stores in Malaysia, 7-Eleven Malaysia was inspired to be the best in its industry and continuously growing to reach out to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands