Agency: Orion Social Media, Malaysia

The Summary Statement

7-Eleven Malaysia are known as the biggest convenience store in the country with more than 2,224 stores nationwide and more than 1,200,000 fans on Facebook as of Year 2017, hence, we are actively looking for ways to reward and express our gratitude towards our consumers' loyalty for their continuous support over the years.

In our continuous effort to build brand loyalty towards the 7-Eleven products, we launched the 7-Eleven Slurpee Count & Win campaign for 8 weeks from 4th April until 30th May 2017 and this campaign was formulated with the main objective to create more awareness towards 7-Eleven Slurpee drinks and continue to remain the top of mind brand positioning among Malaysians, increase footfall to 7-Eleven Malaysia stores and to further engage with customers. Customers or fans were required to purchase a cup of Slurpee 22oz, keep their receipt and then participate in a Slurpee cups counting contest via 7-Eleven Malaysia official website. To further increase awareness of the social media campaign, a series of sample entries were created, together with steps to win and prize highlights on 7-Eleven Malaysia's Facebook Page.

Strategy