Agency: FoxyMoron, India

The Summary

Most people dislike to engage with their money out of fear and confusion. Aditya Birla Capital wanted to serve customers better by offering money solutions that fit their needs and set out to build awareness that money does not have to be complicated at all! We successfully showcased that all financial needs can be solved with quick and actionable solutions offered by Aditya Birla Capital.

Campaign Strategy

Consumers find it difficult to understand how to utilise money. They often refrain from getting involved in these processes due to the conventional misconception that they are tedious and complicated. Issues faced by consumers include, having to remember multiple passwords, digging through heaps of financial jargon to facing rampant misspelling by agents, among many others.