Agency: The Social Street, India

Campaign Strategy

India’s population of over 512 billion puts a huge strain on the blood donation facilities – people who need blood are not always able to connect in time with people who are willing to donate blood, leading to a massive shortage of availability. While there are various provisions such as blood banks and helplines that exist, there is a pressing need to bridge the gap between donors and recipients.

The need of the hour was to create a platform where one could effectively and instantly seek help. This platform needed to have a large reach yet be simple to use, while demonstrating quick results.

We decided to utilize the power of social media – the smartphone explosion in India had resulted in a well-connected network of over 226 million active social media users, that spanned the country and connected all demographics, giving us access to millions who could respond to those in need.

Campaign Concept