Etika Sdn Bhd: How Etika Created 3,000 Celebrities with One 'Me'gazine

Etika, an FMCG brand, promoted itself as a next generation marketing company by partnering with Marketing magazine and launching personalised copies that put each reader on the front cover.

Agency: Entropia, Malaysia

Summary Statement

The consolidation between Permanis and Etika in 2016 allowed Etika to realize and leverage greater synergies between the group of companies. From a mere bottling company, Etika wanted to recast themselves as a next generation marketing company. We believed that the future of customer-centricity and consumer connection lay in "Personalisation" – personalized product proposition and personalized creativity. We also realized that the most powerful medium is people themselves. Hence the future of marketing lay in personalized creativity that is highly shareworthy.In an unprecedented partnership with Marketing Magazine, Etika leveraged the power of personalized...

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