McDonald's Malaysia: McCafe Mocha Kau Bahagia

McDonald’s, a fast food restaurant chain, promoted McCafe across Malaysia by creating a branded drama that used a love story between two baristas to educate viewers on the quality of its coffee.

Agency: OMD Malaysia

The Summary Statement

Mocha Kau Bahagia was a top drama on Malaysia's top TV channel, which also doubled up as an education platform for McCafe. It not only helped the client increase McCafe sales, but also had the surprising effect of becoming a desired place to work.

Campaign Strategy

McCafe had yet to be officially introduced to the Malaysian public. Up to this point, McDonald's has been slowly increasing the number of stores with a McCafe without any launch advertising campaign. So it has not set the tone for its image yet.

Thus far Malaysians tended...

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