Agency: PHD Taiwan, Taiwan
The Summary Statement
ŠKODA formally entered the Taiwan market in 2015, and has gradually raised brand awareness among young males. However, overall awareness still remained at only 15% of the marketplace. ŠKODA, as a European carmaker, needed to boost brand awareness and capture attention to generate some traction for its brand and trigger emotional connections at the local level.
We ascertained that people tend to gravitate toward those who share their same philosophy. Clever appreciates clever. There is an unspoken moment when no language is needed yet people feel connected to each other, called "Coincidence"....