Agency: Watsons Malaysia

Watsons #GETACTIVE campaign, aims to promote healthy living and position Watsons as the ideal health and beauty shopping place. #GETACTIVE aims to communicate two key elements which are encouraging exercising regularly and eating healthily, endorsing the meaning of GetActive and fulfilling the positive image of Watsons care for our customer’s health!

Campaign Strategy

Health is definitely a trending lifestyle focus that everyone will learn and be aware about the importance of being healthy. In-line with this, Watsons Malaysia wanted to focus on educating the public on the importance of health and the simple ways we can practice leading a healthy daily lifestyle.

As Asia’s leading pharmacy drugstore, by default we have a fortified communication message as a health advisory and service provider where the public strongly believe sand relies on health education, knowledge and tips that we provide to them.