Campaign details
Agency: Leemon Concept, s.r.o.Country: Czech Republic
Background
The campaign: Promoted table tennis as an attractive mass sport accessible to crowds from all walks of life
Background: A campaign of a non-commercial client, whose aim was to contribute to the development of physical exercise, focusing mainly on children. One of the few ways to efficiency was creativity, with such an innovative approach.
Client: Czech Table Tennis Association, which aims to expand its membership, to discover and record new talented players.
To achieve this we decided to promote table tennis within our own interactive...