Gruppo Fini: SPADELLAMI

Fini, the Italian pasta brand, encouraged consumers in Italy to fry rather than boil pasta to show them that it could be cooked quickly.

Campaign details

Agency: BitmamaCountry: Italy

Background

Fini is an Italian brand that produces filled pasta. A kind of pasta that is consumed mostly in winter and on special occasions. To encourage having its products in new situations and on different occasions, Fini decided to promote a new way of cooking, suitable also for the hot season and for the needs of those who do not have much time to cook: directly in the frying pan. A cooking that does not need boiling in hot water and saves time and energy.

National Context of the Campaign

For Italians,...

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