Kerdos Financial Newspaper – The best piece of the pie (Greece)
Agency name: McCann Erickson Athens Client name: Kerdos Financial Newspaper Category: Small budget campaign
BACKGROUND
Kerdos daily financial newspaper is Greece's no. 2 financial paper by circulation, with half the readers of the leading financial, Naftemporiki.
Naftemporiki is the oldest financial newspaper in Greece, while Kerdos has been in circulation for only 20 years.
Apart from the leader, Kerdos was also facing stiff competition from three more financials, plus the dailies and the online specialized press.
In order to survive, these types of newspapers...