MyFoodMarket: My Food - Relaunch

My Food, a food and deli chain, launched an in-store campaign to help guide customers around the shop to increase store traffic in the Czech Republic.

Campaign details

Agency: WELLEN a.s.Country: Czech Republic

Background

My Food was founded as a food & deli chain originating in Brno with the unique concept to emphasize local quality and freshness. Customers can eat on location, take a delicious healthy meal to go, or even pick up an order placed via the e-shop - adding another level of convenience. Along with the E-shop there are four brick-and-mortar locations to choose from - the opening of a new spot in Prague was also planned for 2015. After the concept was so successful in Brno, the model flourishing in...

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