Carland

The campaign objectives were to create awareness of the Carland Stores, increase customer footfall and achieve brand status.

Carland

Commercial Radio is the lead medium for generating brand awareness and footfall for a new retail concept

Background

Carland is a new generation of used car retailer, presenting their vehicles in an 'as new' manner.

They have two outlets based at Thurrock Lakeside in Essex, and Sheffield. They stock approximately 500 cars in each location, all inside their buildings to allow comfortable shopping in all weathers.

An instore computer index service enables customers to specify details they require from their prospective car (number of doors, hatchback/saloon/coupe/estate, engine size, manual or automatic gears, colour, etc). They are then given a...

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