Behind the Media 100 Rankings: DB Export tackles sand mining in New Zealand with world-first initiative

DB Export, ranked fifth in the WARC Media 100 ranking, devised an innovative media plan to convert sceptical consumers.

Receiving the brief for DB Export was exciting. We’d come off the back of the highly successful “Brewtroleum” campaign that had delivered amazing results, both from a business and marketing perspective. It had also been hugely successful from an awards point of view with several international and local wins.

Thankfully, our job was made easy by the creative agency, Colenso BBDO, coming up with another cracking idea – to turn empty DB Export bottles into sand. It’s not often you get the opportunity to work on two world-first campaigns in a row.

Business challenge

We were faced...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands