This New Year we’ve again gathered together a family of campaigns that represent something of a high watermark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach – both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation.
In 2013, twelve campaigns achieved this remarkable distinction. They’re all big ideas that have spread contagiously through earned and social media – now almost a necessity for true advertising effectiveness. Tellingly, they are...