Effective 100: The global effectiveness rankings – Summary of results

The Effective 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.
  • Product innovation has been a successful strategy for multiple campaigns in the Effective 100, including the top campaign by Carvaan.
  • Coca-Cola is the most effective brand, after a subpar performance in the previous year, performing consistently across all regions and driving the Coca-Cola Company to 3rd place in the advertiser ranking.
  • McCann Worldgroup has topped the network ranking for the first time, toppling BBDO Worldwide which had held the top spot since the rankings began....

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