The world's best drinks campaigns and companies 2018

Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.
  • Beer brand, DB Export, was awarded the most points for drinks campaigns in the Media 100 ranking, with its campaign 'Beer Bottle Sand' having appeared in the top 10 drinks campaigns for all three rankings: creativity, media and effectiveness.
  • Heineken and Pepsi came top of the creativity and effectiveness brand rankings respectively, with Heineken the top advertiser for both lists.
  • Colenso BBDO Auckland was awarded the most points for drinks campaigns in the WARC 100 for the second year running.
  • BBDO placed top of the network rankings for both creativity and effectiveness, and Universal McCann picked up...

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