AJE: Bordeaux 2050

L'Association des journalistes de l'environnement (AJE), an association of journalists specialising in environmental issues, increased funding in France by creating a wine bottle that acted as tangible proof of the climate change crisis.

Campaign video: AJE – Bordeaux 2050

Credits

Creative Agency: McCann, ParisGlobal Executive Creative Director: Adrian BotanExecutive Creative Director: Riccardo Fregoso / Julien ChiapoliniCreative Director: Sebastien Boutebel / Guy LewisSenior Art Director: Cesar GarciaSenior Copywriter: Julio AlvarezArt Director: Mateo Fernandez / Clara Bazin-Vinson / Adrien LavayssièreCopywriter: Claire PagesCreative Excellence Manager Europe: Carmen BistrianCreative Excellence Manager Paris: Esmee KhoujlaniCEO: Bruno TallentDeputy General Manager in charge of Strategy: Erik BertinStrategic Planner: Palmyre Betremieux...

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