Aldi: Fresh Prints

Aldi, the global supermarket chain, launched a newspaper print campaign in Spain that highlighted the freshness of its fruit and vegetable product range.

The story behind the campaign

Challenge

Fresh products are the reason that people choose a supermarket over another. They are the driver of a balanced diet in households: 52.1% of the food we buy is perishable (on average, for every 251 times a fresh product is bought only 144 tinned or bottled products are purchased). In Spain, Aldi is a relatively unknown supermarket and nobody knows about its fresh produce despite it having one of the best ranges – products that are high quality, come from local farms and have low prices.

Our challenge was to raise awareness of Aldi’s...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands