Animal Detecting Billboards
Agency: Demner, Merlicek & Bergmann, ViennaExecutive Creative Director: Dushan DrakalskiCreative Director: Alistair ThompsonCopywriter: Daniel Kovacs / Michael WyhnalArt Director: Lukas Hueter / Sebastian HoferAgency Producer: Marcello DemnerKey Copy Thought/Mini Explanation:See What You Can't See. Infra red cameras (LED Billboards) detected actual animals near road by night....