LEGO: Making the List

LEGO, the toy company, put its name back on Christmas lists in Australia through an e-commerce campaign that reminded gift givers of the power of imagination.

Campaign video: LEGO – Making the List

Credits

Creative Agency: CHE Proximity, MelbourneChief Creative Officer: Ant WhiteGroup Creative Director: Brian JeffersonSenior Art Director: Daniel DavisonSenior Copywriter: Ashley Wilding / Cameron BrownProducer: Lisa RistucciaHead of Design: Jason YoungSenior Designer: Vanessa SaporitoManaging Director: David HalterGroup Account Director: Mariana RiceSenior Account Manager: Claire Hawksford...

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