MGM Resorts International: Universal Love Songs

MGM Resorts, the hospitality and entertainment company, increased its hotel wedding inquiries in the US by creating an album that celebrated the love between couples in the LGBTQ+ community.

Case study videos: MGM Resorts International – Universal Love Songs

Selected creative: MGM Resorts International – Universal Love Songs

Credits

Creative Agency: McCann, New York Chief Creative Officer, North America: Eric Silver Co-Chief Creative Officer: Tom Murphy / Sean Bryan Executive Creative Director : Chris Mitton / Nr Refuah / Nir Refuah Creative Director: Carlos Wigle / Scott Cooney / Benjamin Vendramin / Jesse Potack Chief Production Officer: Nathy Aviram Design Director: George Katz / David Mashburn Account Director: Tessa Consenza SVP Marketing Strategy: Kate Wik VP Brand Strategy: Nick Parks...

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