The World's First BillBed
Agency: BBDO Pakistan, LahoreCreative Director: Assam Khalid / Ali Rez / Madeeha NoorArt Director: Muhammad Ahmed MustafaKey Copy Thought/Mini Explanation:Moltyfoam provided a solution to people (e.g. out of town labourers) sleeping outdoors by designing the world's first BillBed - a Billboard that converts into a bed....