The story behind the campaign
Challenge
Highlighter pens are used to mark important things; usually words or passages in printed and written texts. Everyone is aware of the benefit of such pens – even if they only remember them from their time as a student. For our client Stabilo we wanted to create an awareness for their highlighter pen: Stabilo Boss. So, we decided to talk about it in a different way. Talk about ‘highlighting’ in a different way. To make it about more than just a pen, but about an attitude and a purpose.
Creative concept
The whole concept...