Stabilo: Highlight the Remarkable

Stabilo, the German manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude.

The story behind the campaign

Challenge

Highlighter pens are used to mark important things; usually words or passages in printed and written texts. Everyone is aware of the benefit of such pens – even if they only remember them from their time as a student. For our client Stabilo we wanted to create an awareness for their highlighter pen: Stabilo Boss. So, we decided to talk about it in a different way. Talk about ‘highlighting’ in a different way. To make it about more than just a pen, but about an attitude and a purpose.

Creative concept

The whole concept...

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