The story behind the campaign
Challenge
There’s no lack of images and videos from the Syrian civil war, but if you live in peaceful Norway, it all seems very distant. To get more donations to the Red Cross and people living in war and conflict, we needed an idea that could make a greater impact than the TV-images we’re almost immune to.
Creative concept
What if we could give people a first hand’s experience of how it is to live in a war zone? What if we built the replica of a Syrian home? And let people discover and read...