TV-Aksjonen NRK / Red Cross / Ikea: '25m2 Syria' (Norway)

Contains the creative for the '25m2 Syria' campaign for TV-Aksjonen NRK / Red Cross / Ikea by the agency POL in Norway.

The story behind the campaign

Challenge

There’s no lack of images and videos from the Syrian civil war, but if you live in peaceful Norway, it all seems very distant. To get more donations to the Red Cross and people living in war and conflict, we needed an idea that could make a greater impact than the TV-images we’re almost immune to.

Creative concept

What if we could give people a first hand’s experience of how it is to live in a war zone? What if we built the replica of a Syrian home? And let people discover and read...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands