Art Institute of Chicago: Van Gogh's Bedrooms: The power of an immersive idea

The Art Institute of Chicago (AIC), a museum in the US, increased brand awareness and the number of visitors by inviting people to step into a Van Gogh painting.

Case study video: Art Institute of Chicago – Van Gogh's Bedrooms: The power of an immersive idea

Read the full campaign case study

Credits

Creative Agency: Leo Burnett, ChicagoChief Creative Officer: Mark TutsselCreative Directors: Mikal Pittman / Britt NolanAssociate Creative Directors: Pete Lefebvre / Mike Costello / John Regan / Tor LemhagAccount Director: Cliff SchwandnerSenior Account Executives: Becca Wilson / Andi Della ChiesaSenior Strategist: Ariel Tishgart...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands