Cochlear: The Hearing Test In Disguise

Cochlear, a hearing implant brand, created a disguised hearing test in Australia by launching a film with two possible outcomes depending on the viewer's hearing ability.

Case study video: Cochlear – The Hearing Test In Disguise

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Selected creative: Cochlear – The Hearing Test In Disguise

Credits

Lead Agency: CHE Proximity, SydneyChief Creative Officer: Ant WhiteGroup Creative Director: Brian JeffersonCreative Director: Ben StainlayJunior Copywriter: Anne LauManaging Director: David HalterGroup Account Director: Mariana RiceDigital Products Director: Jamie MetcalfeScreenwriter/Director: Pete BakerManaging Director/Executive Producer: Michael RitchieJunior Art Director: Jake BloodGroup Account Director: Mariana RiceSenior Account Manager: Alice JamiesonStrategic...

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