Harpic: India's Newest Status Symbol

India's leading toilet cleaner brand Harpic tackled the startling fact that 70% of Indian homes did not have a toilet.

Case study video: Harpic: India's Newest Status Symbol

Read more:
  • Campaign case study:Harpic: India’s newest status symbol
  • Behind the Effective 100: How Harpic made toilets India’s new status symbol

Selected creative: Harpic: India's Newest Status Symbol

Credits

Creative Agency: McCann, New DelhiChief Strategy Officer: Jitender DabasAssociate Vice President - Strategic Planning: Ankit Vohra...

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