Narayana Health: The Door Blouse

Narayana Health, a chain of hospitals, faced the conservative reality of rural India, where delicate matters such as breasts were faced with blind eyes and deaf ears, and social taboos were obstructing necessary, life-saving education.

Case study video: Narayana Health – The Door Blouse

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Selected creative: Narayana Health – The Door Blouse

Credits

Creative Agency: McCann, New DelhiChief Creative Officer: Prasoon JoshiChief Strategy Officer: Jitender Dabas Strategic Planning Director: Kush Anand Creative Directors: Prateek Bhardwaj / Rohit DevgunCreative Team: Arpan KalitaArt Director: Sushant Barua...

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