Nissan: #SheDrives

Automaker Nissan seized on women's right to drive in Saudi Arabia by launching a campaign to create top-of-mind awareness.

Case study video: Nissan – #SheDrives

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Credits

Agencies: TBWA\RAAD, Dubai / TBWA\FULLSTOP, Jeddah / OMD, DubaiChief Creative Officer: Walid KanaanConcept / Creative Lead: Manuel BordeExecutive Creative Director: Fouad Abdel MalakCreative Services Managers: Hazem Atieh / Ezzat HabraGlobal Chief Creative Officer: Chris GarbuttCopywriter: Alberto TrianaManaging Director: Ghassan KassabjiDigital Account Director: Benjamin SchwartzPlanning Lead: Vishal BadianiArt Direction: Loui KofiahAccount Managers: Fadi Awada / Elizabeth Arroyan...

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