OMO: Not another Tide ad

OMO, the laundry detergent brand, changed attitudes towards dirt and increased sales in the Middle East by going against a market that prioritised cleanliness above all else.

Case study video: OMO – Not another Tide ad

Read the full campaign case study

Selected creative: OMO – Not another Tide ad

Credits

Agencies: FP7/DXB, Dubai / PHD, Dubai / Magna, DubaiExecutive Creative Director: Paul BanhamExecutive Creative Director: Oliver RobinsonCopywriter: Fanny Abou RachedArt Director: Katarina VasiljAccount Director: Layal El SayedDesign Director: Erol SalcinovicSenior Digital Art Director: Rey AmioDigital Art Director: Ramesh PalurDirector Planning: Daniel ShepherdAssociate Director Planning: Sandra EssaSales Director: Fouad ChakhtouraAccount Manager: Dima Malaeb...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands