SickKids Foundation: SickKids VS

SickKids Foundation, a Canadian children's health research organisation, repositioned its brand as a fighting ally against disease in a campaign that successfully increased donations and engagement.

Case study video: SickKids Foundation – SickKids VS

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Selected creative: SickKids Foundation – SickKids VS

Credits

Agencies: Cossette, Toronto / OMD, TorontoGlobal Chief Creative Officers: Carlos Moreno / Peter IgnaziCreative Directors/Copywriters: Craig McIntosh / Jaimes ZentilAssociate Creative Directors/Art Directors: Tina Tieu / Mario CesareoVP, Brand Director: Michelle PerezDirector, Strategy: Fernando AloiseAccount Supervisor: Olivia FigliomeniChief Strategy Officer: Jason ChaneyVP, Experience Strategist: Tara O'Doherty...

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