Sport England: This Girl Can: Giving judgement the finger (& inspiring millions of women to get active)

Sport England, a UK government agency, shrank the exercising gender gap by getting rid of the fear of judgment and making women feel more confident in the process.

Campaign video: Sport England – This Girl Can: Giving judgement the finger (& inspiring millions of women to get active)

Read the full campaign case study

Credits

Agencies: FCB Inferno, London / Carat, LondonChief Creative Officers: Owen Lee / Al YoungCopywriters: Martin McAllister / Sarah Lefkowith / Bridie Scriven / Ali Dickinson / Simon Cenamor / Raymond ChanArt direction: Ben Edwards / Raymond ChanDirector: Kim GehrigStrategy: Vicki Holgate / Laura Coleman / Matt Scott / Nicola Willison...

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