DB Export: Beer Bottle Sand

DB Export, a beer brand from New Zealand, brought beer drinkers back to DB Export by turning beer drinking into an act of environmental heroism.

Campaign video: DB Export – Beer Bottle Sand

Read more:
  • Behind the Media 100: DB Export tackles sand mining in New Zealand

Selected creative: DB Export – Beer Bottle Sand

Credits

Media Agency: PHD AucklandMedia Strategy: Amanda Palenski / Simon BirdMedia Strategy and Planning: Philippa McKenzieDigital Media Strategy and Planning: Kat BurnettMedia Planning and Buying: Genevieve Brown / Duncan TimlinDigital Media Planning: Michelle HuaMedia Trading: Joy FowlerMedia Buying: Odette Treadwell / Lillie BrownliePR / Content Strategy / Implementation: Cassidy Meredith...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands