OMO: The dullest ad in history for the least active kids in history

OMO, the laundry detergent brand, changed attitudes towards dirt and increased sales by going against a market that prioritised cleanliness above all else.

Campaign video: OMO – The dullest ad in history for the least active kids in history

Selected creative: OMO – Not another Tide ad

Credits

Media Agencies: PHD, Dubai / Magna, DubaiDirector Planning: Daniel ShepherdAssociate Director Planning: Sandra EssaExecutive Digital Planning: Sanaya ZubairyMedia Manager: Trudy FernandesMedia Supervisor: Ines AmorSales Director: Fouad Chakhtoura...

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