70 Years LG Electronics

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.

Campaign details

Brand: LG ElectronicsAgency: MG Consulting

Overview

(from Jan to November 2017)

Currently, LG is one the most visualized brands in national media. This status was generated by a closer relationship with Tech and Trend focus journalists in the country, something that barely existed before.

However, this wasn't an easy task. At the beginning of 2017, Samsung led the Share of Voice, since it more than triples it investment in media, which also helped to obtain a major editorial space. In the meantime, LG invested in campaigns individually, appeared in smaller spaces than its competitors, and...

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