A-ha - eternalized by Hydro in virtual reality

Hydro, an aluminium company, increased brand awareness by making a VR-Experience of the biggest A-Ha concert available across Norway.

Campaign details

Advertiser: HydroBrand: HydroAgency: Burson-MarstellerCountry: Norway

Why is this campaign worthy of a Sabre?

Norwegian aluminium company Hydro is one of Norway's oldest industrial companies. Burson-Marsteller was hired to take the Hydro brand in a new strategic direction.

Aluminium, being eternally renewable, and Hydro producing this metal almost entirely with renewable energy, the new brand strategy would revolve around infinity, and the eternal. Hydro started telling the story of "Infinitely renewable aluminium". To kick it off, they partnered up with Norwegian super group, a-ha,to eternalize one of their...

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