Abaim: When the ravann makes its way to the notation system

Abaim, an NGO, used events, PR and social media to promote the traditional Mauritian musical instrument the ravann, and its new notation system, in Mauritius and around the world.

Campaign details

Advertiser: AbaimBrand: AbaimAgency: Blast Burson-MarstellerCountry: Mauritius

Foreword

The sega music, the traditional music of Mauritius, is part of the UNESCO World intangible heritage since 2014.

Zot konba - Their fight

  • Since its inception in 1982, Abaim, a cultural organisation, has been fighting for the revalorization of the Ravann, a traditional percussion music instrument, and the traditional sega.
  • In line with this objective, the association has carried out a number of activities, including album releases, concerts, the creation of a school to teach how to play the Ravann, as well as...

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