Abrintel: Why does my mobile phone have no reception in São Paulo?

Brazilian Association of Telecommunications Infrastructure (Abrintel), a group of telecommunication companies in Brazil, was able to raise awareness of the problem of limited cell service in São Paulo through their research.

Campaign details

Brand: AbrintelAgency: S/A Llorente & Cuenca

Law 13756 that regulates the installation of cell sites in São Paulo today was created in 2004, when 4G systems did not exist.

At that time, the equipment of cell sites was the size of a container. That's why this Law only allows the installation of cell sites on streets more than 10 meters wide to accommodate these containers. Today, the same equipment is the size of a washing machine.

In addition, this Law only authorizes the installation of cell sites on lands with formal ownership. The problem is that,...

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