Abu Dhabi National Oil Company (ADNOC): THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company

The Abu Dhabi National Oil Company took a three-pronged approach to employee engagement when it merged subsidiaries and relaunched its brand in the United Arab Emirates.

Campaign details

Brand: Abu Dhabi National Oil Company (ADNOC)

What happens to a company's culture when you merge 16 subsidiaries into one corporate identity? Or when you launch that new brand? Your mission…your vision—redefined. What happens when you announce your company's five new values, and your 50,000 employees are trying to understand what that means?

What do you do when employee engagement results show that only 60% of employees feel motivated to contribute more than is normally required to complete his/her work; only 41% feel empowered to try new things even if they lead to occasional mistakes; and only...

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