adidas: Hacking.SP

Adidas, a sportswear brand, engaged the running community in Brazil by launching a street running event designed by urban artists and filming it as part of an online documentary.

Summary

adidas is a global company that every year produces over 900 million sports and sports lifestyle products worldwide. adidas Runners is the official community where the brand connects running enthusiasts, with groups in more than 50 cities around the world.

Their belief is that, together, we can grow individually and get results, based on orientation, support, motivation and inspiration. To launch adidas Ultraboost19 running shoes in Brazil, a product that was re-coded to bring 20% more BOOST in the midsole for greater energy return, we should inspire the new running (concept of street running created and widespread by the...

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