Adobe: Hidden Treasures of Creativity

Adobe, a computer software company, launched a campaign in Norway to increase users of the Adobe Creative Cloud and celebrate Adobe's collaboration with The Munch Museum.

Campaign details

Brand: AdobeAgency: Golin

Brief description of assignment

Eighty years after Munch painted four versions of the iconic 'The Scream', Adobe's Hidden Treasures of Creativity encouraged audiences to create their own 'fifth Scream' using recreated Photoshop brushes.

Seven of Munch's brushes were digitally replicated for Photoshop with 360° photography and 3D imaging. We then recruited eight artists as influencers to create their own interpretations of 'The Scream' using the new brushes, to inspire a new generation of artists to create their own masterpieces.

Our global integrated comms strategy drove participation and awareness through PR, social and...

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