Aeroflot Airlines: Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels

Russian airline Aeroflot created a pet therapy programme for autistic children, using its own sniffer dogs, to celebrate its 95th anniversary and grow brand love.

Campaign details

Brand: Aeroflot AirlinesAgency: FleishmanHillard Vanguard and Orta Communications

Statement of Merit

  • To celebrate its 95th anniversary, Aeroflot, Russian national airline, created a new "pet therapy" method program for children with autism, using the company's own breed of dogs – Sulimov dogs – in partnership between Aeroflot's canine training center and medical professionals from Moscow centres for special needs children.
  • This program, initiated by the company, became the first ever pet therapy program for children with special needs in the country, setting new treatment trends and opportunities on the regional and federal level.
  • Not only helping...

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