Aflac: My Special Aflac Duck

Aflac, an American insurance company, increased sales and brand awareness in the US by providing children battling cancer with a robotic duck toy, symbolic of its logo, to comfort them throughout treatment.

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The Backstory

Aflac has a long history of doing good in its communities. From its beginnings as a cancer insurance company, Aflac has stayed true to its mission of looking out for those most vulnerable in our society. That's why Aflac made the battle against pediatric cancer its philanthropic priority and has contributed more than $127 millionto the cause since 1995. Through the Aflac Childhood Cancer Campaign, Aflac funds essential research, underwrites treatment, contributes to a camp for kids with cancer and raises awareness through the #Duckprints program for childhood cancer, which has already...

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