African Innovation Foundation: Innovation Prize for Africa 2017

The Innovation Prize for Africa (IPA), the initiative of the African Innovation Foundation (AIF), launched a campaign across Africa to strengthen African innovation ecosystems and support the culture of innovation and competitiveness.

Campaign details

Brand: African Innovation FoundationAgency: Djembe Communications

Description of the assignment

Launched in 2011, the Innovation Prize for Africa (IPA) is the landmark initiative of the African Innovation Foundation (AIF). IPA's goal is to strengthen African innovation ecosystems by supporting a culture of innovation and competitiveness, whilst spurring the growth of innovative, market-driven African solutions to African challenges and future funding of innovation start ups.

Each year, ten African innovators are rewarded with a total shared cash prize to the value of US$185,000, after a rigorous selection and judging process. The annual IPA events attract key...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands