Airbnb: Generating healthy tourism based livelihood opportunitiesin Northeast India

Airbnb, an online marketplace and hospitality service, encouraged potential homestay owners to put their listing on Airbnb across the North East by launching sensitisation and training workshops to improve the quality of service provided.

Campaign details

Agency: Chase IndiaBrand: Airbnb

Background

  • Since entering office in 2014, Prime Minister Narendra Modi had made the development of North-East a part of his key political and governance agenda. On multiple occasions, he has spoken about tourism being an economic growth driver for the region and has highlighted its untapped potential, the need for job creation and entrepreneurship development in North-East India.
  • Considering the PM's developmental agenda for the North-East and the central role of tourism in the same, there was a synergy to be harnessed between Airbnb and the government for the growth of...

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