Campaign details
Advertiser: Alaska AirlinesAgency: C+C
The opportunity
As Alaska Airlines expands beyond its Northwest roots and merges with Virgin America, the company is seeking to raise its profile nationally. The 2017 Eclipse was the perfect event to showcase Alaska's reputation as a pioneering airline that goes beyond customer expectations.
The task
Share the wonder of the 'Great American Eclipse,' through a uniquely Alaska Airline's vantage point –38,000 feet in the air, directly in the path of the 'Great American Eclipse'.
Creating a competitive edge
Alaska Airlines anticipated the eclipse event would be a media frenzy and...