Campaign details
Agency: PR PunditBrand: Aveda
Overview
The introduction and launch of Aveda, prestige hair care brand inspired by Ayurveda, in November 2018 offered a powerful and unique storytelling opportunity - inspiring us to deliver an immersive brand experience. We needed to:- Position Aveda as the undisputed prestige brand in pole position in the natural hair care segment
- Create anticipation, buzz and awareness for its launch in India
- Stamp Aveda's unique positioning - natural, sustainably-sourced, high performance hair care
- Build advocates among the hair care & styling community to drive credibility, loyalty and recruit consumers while...